4 Tips for Running an HVAC Business

The world of HVAC systems can be a complicated one, especially if you’re a business owner. Here are just four tips for making sense of the madness and succeeding with your company.

1. Get Certified
You might not need a license depending on your state laws. However, you’ll find it hard to attract customers unless you have some kind of accreditation or qualification. People like to see that their HVAC companies are professional. Consider joining something like the Air Conditioning Contractors of America (ACCA) or the Refrigeration Service Engineers Society (RSES) to verify that you’re legitimate.

2. Offer Deals and Discounts
It’s a truth universally acknowledged that people love getting a deal. Why don’t you reel them towards your HVAC business with the promise of a good one? Maybe you can offer free quotes for first-time customers, or maybe you can provide discounts for seniors or students. If there’s a holiday coming up, you can slash prices as a show of festivity.

3. Get On Social Media
If you haven’t joined any social media networks, you’re missing out on prime opportunities for self-promotion. More people check Twitter and Instagram than they check traditional websites, including review websites. They’d rather read your tweets than sort through all of your testimonials. It’s time to join the social media revolution and use it as a tool for your business.

4. Ask for Feedback
Last but certainly not least, don’t be afraid to ask your customers about how you’re doing. Are they satisfied with the services that they’ve received? Would they recommend your business to others? Why or why not? The easiest way to get this feedback is through a submission form on your website, but you can also use things like polls and phone surveys. In addition, you can direct customers to third-party review websites like Yelp and Google Reviews.

These are just a few tips for running a heating and cooling business. It doesn’t matter if your weapon of choice is a refrigeration coil or an HVAC fan puller. There’s always a way to improve your company!


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